Modere Shuts Down After 23 Years: A Farewell to a Wellness Pioneer

Founded in 2000, Modere carved out a niche for itself in the competitive wellness industry by focusing on safe, non-toxic, and scientifically-backed personal care, nutrition, and household products. Over the years, the company cultivated a loyal following thanks to its commitment to transparency, sustainability, and clean living. With a diverse catalog that included collagen supplements, natural cleaning solutions, and skincare products, Modere championed the idea that modern wellness could be both effective and ethical.

Its unique social retail model also empowered thousands of independent marketers across the globe, offering them the opportunity to build their own businesses by promoting Modere’s products. Many viewed the brand not just as a company, but as a community centered around health, empowerment, and entrepreneurial spirit.

The Rise of a Modern Wellness Icon

Modere’s growth mirrored the increasing consumer demand for clean-label products. In the early 2000s, when “non-toxic” and “paraben-free” were not yet household terms, Modere was ahead of the curve. It positioned itself as a disruptor in a market dominated by legacy brands that often overlooked ingredient transparency.

The brand gained momentum through word-of-mouth and its army of passionate advocates who believed in the mission. As social media took off, Modere adapted quickly, capitalizing on influencer marketing and community-based sales strategies to grow its reach.

Their best-selling Liquid BioCell®, a collagen-based supplement with clinically-backed benefits for skin, joints, and connective tissue, became a fan favorite. It stood as a symbol of what Modere represented — innovation rooted in science and wellness.

Why the Closure?

While Modere has not released detailed reasons behind its decision to close, many in the wellness and direct selling industries speculate that it may have stemmed from a combination of economic challenges, increased market competition, and evolving consumer behavior.

The direct selling model, which once flourished, has faced increasing scrutiny and challenges in recent years. Shifting regulations, the rise of influencer-led eCommerce brands, and changes in consumer trust have made it harder for many legacy companies to thrive. Even well-loved and innovative brands like Modere have found it difficult to maintain the same momentum in a rapidly shifting digital economy.

Another likely factor is the saturation of the wellness space. With more companies offering clean, organic, and ethically sourced products, consumers now have an abundance of options. Standing out in such a crowded marketplace requires constant innovation and significant marketing investments — something that may have become unsustainable for Modere.

The Legacy Modere Leaves Behind

Despite the closure, Modere’s legacy is not one of failure, but of inspiration. For 23 years, the company remained steadfast in its mission to help people live healthier, cleaner lives. Its influence helped shift mainstream consumer expectations around product transparency, sustainability, and ingredient safety.

Many independent brand ambassadors who partnered with Modere found not just financial opportunity but also personal transformation through community and wellness education. For them, Modere was more than a side hustle — it was a lifestyle and a purpose.

Where Do Modere Customers Go from Here?

With Modere exiting the market, loyal customers are left wondering what’s next. Many are now searching for alternative brands that offer similar product quality, clean ingredients, and values-driven missions. Some of the most sought-after alternatives include companies like Arbonne, LifeVantage, and even larger wellness giants like Ritual or HUM Nutrition.

The social marketers who built businesses around Modere’s product lines may now be exploring other opportunities within the direct selling or affiliate marketing space. While the closure undoubtedly marks the end of a chapter, it also opens the door to new beginnings.

Modere’s closure is a reminder of how dynamic and unpredictable the modern wellness landscape can be. Success is never guaranteed, even for brands with loyal customers and a solid track record. Consumer trends shift, business models evolve, and companies must adapt to stay relevant.

But what Modere achieved in its two-decade run remains impressive. The company played a major role in redefining wellness standards and creating space for safer, smarter consumer choices. It empowered everyday individuals to become entrepreneurs, advocates, and leaders in their communities.

As the wellness world continues to grow, it will carry some of the values Modere championed — transparency, sustainability, and a people-first philosophy. The brand’s closure does not erase the good it did; rather, it solidifies its place in the history of wellness innovation.

 

While Modere’s official closure brings a sense of loss to many, it also serves as a moment of reflection. It reminds us of the power of purpose-driven brands and the importance of evolving with the times. For all who were part of the Modere journey — from customers to consultants — the story may be ending, but the impact lives on.

In the words of the company’s own farewell: “Thank you for being a part of our story.”